The Designwrite approach to content strategy and design is both never- and ever-changing. On one hand, audiences and delivery methods are ever-changing and communications/marketing design is forever chasing them. On the other hand, brand is a constant to be carefully managed and curated.
Here's our approach:
1. Develop a strategy statement that is consistent with brand.
2. Build inventories and audits of existing material to understand how it contributes to the strategy and brand.
3. Create content models that express the relationships and properties of content types.
4. Publish style guides so everyone is on the same page visually.
In the development or refinement of content, we help clients develop content spec sheets and an editorial calendar to streamline ongoing content production. We also help clients curate a content library with cloud or local storage.